Abigail Mundell, Marketing Leader and Strategist
With over 25 years of experience in marketing, operations, and leadership, Abby brings her collaborative, hands-on style to small businesses and growing teams to help them find clarity, alignment, and success. As a seasoned strategist and Fractional Chief Marketing Officer (CMO), she specializes in crafting scalable marketing plans that don’t just drive revenue but empower teams to thrive.
Abby’s connection to the restaurant and hospitality industry comes from a lifelong love of food, cooking, and experiencing the incredible variety of culinary traditions across the country. She’s lived in a number of states across the U.S., from Connecticut, Pennsylvania, and Virginia to Texas, and even Hawaii, and has traveled and explored extensively both nationally and abroad. Through all of her adventures, Abigail has explored countless restaurants and food cultures—immersing herself in the rich stories and communities behind them. This deep appreciation for creativity and connection translates into her work today, where she partners with entrepreneurial leaders who, like many restaurateurs, pour their hearts into their business.
She understands the unique challenges of creating aligned strategies when budgets are tight and marketing has to do more with less—making her a trusted partner for companies that need thoughtful, results-driven solutions.